My brother was a Mach-3 and canned goo user. He never cared much about shaving, and didn't shave until his wife told him to do so.
So about six months ago i gave him a pure badger brush and a puck of TOBS shaving soap. It was almost a scary change of personality, he started to shave almost every day and taking trips to the bathroom just to smell the soap. Last week he called to tell me that he had ditched the Mach-3 and bought several new soaps and a Merkur HD. Oh yeah, here we go...