Sounds interesting to me, but I haven't read or heard of the book until now.

From what you've explained it's a term generalizing particular dynamics, essentially sorting volatility/fluctuations in terms of having positive effect vs. negative.
The real question is can you do it based on general principles ahead of time vs. just in hindsight. And if there is anything new to be learned from it than what's already known, e.g. Henry Ford failed twice (bankruptcy scale failure) before getting it right.

That's of course my thoughts based on my understanding of your description, so it may be completely missing what it's about.