Can you help critique this?

I'm helping set up my wife's website for her new business. In a nut shell her business is to translate all types of media into foreign languages. In market terms it's called localization. Which is the adaption of a product to meet the language and cultural requirements of a specific target market. The word Localization is often written in shorthand as L10N where the 10 stands of the number of letters between the L and the N but is pronounced as Lion (the big cat). Hence the theme of her site.

So what Im asking for is if you would please take a look at it and critique the functionality and flow of it. You don't have to understand the content but play around and navigate through it to see if Ive missed anything or if something needs fixed, not working, or just doesn't flow well. The only thing I ask is please don't email her or call her but see if all of the numbers and links work. And if you would like to see something done differently just let let me know. I welcome any an all suggestions. I know this is a work in progress but I would like to get it in tip top shape before she goes live with it.

Just bare in mind, that she makes all of the final decisions as any good husband already knows. :w

Here is her link... Home

Thanks in advance.

Title in the header needs to change from just, "Languages" so it displays company name and tagline in Tab view.

Looks good, seems to be a solid "cookie cutter" website design, all the social media flags are there. Just make sure, if you're going to have links to FB, Twitter etc., that you actually have content on them, and that they're also being monitored regularly. Nothing worse than leaving a message in a black hole, where you don't get a response for days, or in some cases hours. If it's instant social media, the expectation is prompt return communication - so maybe think if you really want to make that commitment or not.

Everything else to me looks great, but likes noses, that just my opinion, and everyone has one of those....;)

The social media sites are set as a business accounts and posts from followers are not activated. So there will be no posts or replies to it by followers, only the ability for someone to follow, like and see it in their personal feeds. That way nothing gets overlooked. Its a little different than a regular FB/twitter account. Most of her real networking is done on LinkedIn. Thats where her contacts are already established.

I don't have the meta tags up yet either. It and she is not quite ready for live action.

"Title in the header needs to change from just, "Languages" so it displays company name and tagline in Tab view."
Thanks and I think I did it. Just need to add some description to it too.

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Originally Posted by Suticat

The social media sites are set as a business accounts and posts from followers are not activated. So there will be no posts or replies to it by followers, only the ability for someone to follow, like and see it in their personal feeds. That way nothing gets overlooked. Its a little different than a regular FB/twitter account. Most of her real networking is done on LinkedIn. Thats where her contacts are already established.

I don't have the meta tags up yet either. It and she is not quite ready for live action.

"Title in the header needs to change from just, "Languages" so it displays company name and tagline in Tab view."
Thanks and I think I did it. Just need to add some description to it too.

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Great - now just add "Canadian" and "Newfie / Newfoundland" language translation services and you'll broaden your market......:)

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Originally Posted by Phrank

Great - now just add "Canadian" and "Newfie / Newfoundland" language translation services and you'll broaden your market......:)

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Canadians easy, just "Ay" to the end of every sentence. :-)
French Canadian is the more challenging one. You have to change Ay to "le Ay."
Sorry mate, couldn't resist.

Thanks for the tips.

What was your first impression? Did it resinate business/professional to you?

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Originally Posted by Suticat

Canadians easy, just "Ay" to the end of every sentence. :-)
French Canadian is the more challenging one. You have to change Ay to "le Ay."
Sorry mate, couldn't resist.

Thanks for the tips.

What was your first impression? Did it resinate business/professional to you?

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Correction - that's, "Eh".....

Looks great, comes across very credible, the info and services are up front....good to go.

So Canadian is .....Eh?
So is the American.....HUH?

:rofl2:

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Originally Posted by Phrank

Everything else to me looks great, but likes noses, that just my opinion, and everyone has one of those....;)

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Well ...

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Originally Posted by Utopian

Well ...

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Point taken, but for the decorum of this website, I decided not to use the usual anatomical reference.....:rofl2:

So you decided to use tact? I tried that once...

Looks good eh.
Small suggestion regarding the email link though.
Maybe change it to info@ instead of ceo@translation10n. To me, would imply a larger outfit than an email to the CEO themselves.overall, good layout..
Just my $0.02 however. Good luck with the venture..
Cheers.

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Originally Posted by Suticat

What was your first impression? Did it resinate business/professional to you?

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How honest and direct an answer do you want :)

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Originally Posted by gugi

How honest and direct an answer do you want :)

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Keep it to PM .............. :rofl2:

Looks nice and does have a professional feel. Just a couple of minor suggestions. On the "home" landing page I would not repeat my tag line in the large central message area. I'd leave the tag line below the company name and come up with another message for the central area. Also further down in the text I'd remove the "focus" wording at the beginning of the last sentence. It's a little repetitive as "focused" is in the previous sentence as well. Last suggestion on the "Our Vision" landing page I'd remove the link to the "Our Vision" landing page or use it for something else.

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Originally Posted by Brenngun

Looks nice and does have a professional feel. Just a couple of minor suggestions. On the "home" landing page I would not repeat my tag line in the large central message area. I'd leave the tag line below the company name and come up with another message for the central area. Also further down in the text I'd remove the "focus" wording at the beginning of the last sentence. It's a little repetitive as "focused" is in the previous sentence as well. Last suggestion on the "Our Vision" landing page I'd remove the link to the "Our Vision" landing page or use it for something else.

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Thanks. She plans on adding a few more pages that are client/industry specific. The Tag line on the front page will change every few months to keep it fresh. She plans on using it as a marketing ploy. Not 100% sure what she has his mind but she knows. I took the Vision page out of the regular menu bar and made it a sub link on the page. If you look on some mobile devices, the programs are driven by the menu bars. She didn't want it to be part of that and the only way around it was to make a separate link on the page. She is going to add more/better content to in near future so the industry knows who they are dealing with. Name recognition is huge in her business, not so much business name but personal names. There is a lot of turn over/employee hopping within this industry at the level of real decision makers. And they are loyal to each other not the companies.

I do know she plans on making a "mascot" for lack of a better term and have it travel with her to meetings, conventions and vacations. It will be posted on the social media as an ongoing story line. She plans on using it as a marking toy too. Some swag for her conventions. These guys are suckers for that kind of stuff. Still trying to come up with a name for it. She's thinking either a lion or a plush toy made to look our leopard cat that was the driving force for the logo. He original idea spawned from the image below. Its all about being one thing and seeing yourself as something bigger and better on the inside. Blah, blah blah... Im just the web guy. LOL

Attachment 237161

Nicely done page. Sends a nice professional message. The only thing I *might* consider is starting some kind of email/newsletter opt-in. You could offer updates or changes in her field, or a freebie guide. Once she grows her email list she has a list of people who have already shown interest in what her and her company does. Great way to launch a new product or get feedback. Looks good, great job :)

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Originally Posted by MattCB

Nicely done page. Sends a nice professional message. The only thing I *might* consider is starting some kind of email/newsletter opt-in. You could offer updates or changes in her field, or a freebie guide. Once she grows her email list she has a list of people who have already shown interest in what her and her company does. Great way to launch a new product or get feedback. Looks good, great job :)

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She's already been published in several journals and does a does a biweekly publication on her LinkedIn about all sorts of issues within her industry. Next month she is scheduled to speak at a convention in Austin Tx. We are trying to figure out how to incorporate that into the site other than the social media announcements. She has about 1600 followers within her industries vertical on LinkedIn.

Looks very professional.
I personally don't like phrases like this one: The core of what we do is driven by the quality we deliver and not by the amount of profit we make
As a customer I am interested in the quality and its price, not the paycheck of the guys doing the work.

I hope she and her colleagues are able to deliver all their promises.
I once translated a Dutch borchure into English for the father of a friend of mine. That was a tough job with all the jargon that does not always translate well into another language.

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Originally Posted by Utopian

So you decided to use tact? I tried that once...

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When? .

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Originally Posted by edhewitt

When? .

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I chose not to respond to post 47 HERE.