I'm proposing a new category for those of us that while lusting for and giving into our various ADs and top tier products are still faced with not having the wherewithal to acquire such items. This would be in any area, such as soaps, aftershave/balms, brushes and the like. Knowing where your spending power stops what have you found that has satisfied your need for as near the top as you can afford. It is easy to overspend and regret, in just about all of the shaving categories. What have you done to alleviate and soothe the "gotta-have-it" beast that lives in all of us?