I've found the Consumer Reports summary to be very worthwhile. They're up to date with current factory-dealer incentives and they're worth it alone for the comprehensive options and package lists and the formatting. Sure, you could probably find all that eventually on Google but it would take a lot of work and you'd have to know what you're looking for. You sold/sell cars. $14 for a single report? and $12 for additional ones. $40 for 3 months unlimited? You can't beat that. Most people have no idea what the markup is, what is or isn't a good deal, what options are available, what's bundled or not, or what a customary/fair profit is for a dealer.