Thread: Advice from the internet savvy please.

Okay. I started a website for my business. My wife did almost all of the work. she followed the templates from a site called tripod. Take a look! I put the link in my sig line, but keep in mind that it is a work in progress.
The advice I need is how do I get the site noticed in the various search engines? Tripod offers links to forms that you can submit but they all seem to say"If we deem you worthy we will deign to include your website in our search"


How do I bring my website to the fore without costing an arm and a leg in bribes?

Thanks in advance

I'd use a smaller font size here:
http://www.jmsequipmentrepair.com/id2.html

Also the logo with your initials in looks a bit weird. I think that has to do with the fact that the 'M' is not centered in the middle.

Perhaps one of our more media savvy members could give some advice on how to make the logo a bit prettier. I know that the text is centered properly, so it is geometrically correct, but visually it doesn't appeal.

I hope that my comments are useful to you. I am not too internet savvy myself, so there is little else I can comment on.

I like to see pictures of the people that I will be dealing with and their names and titles so that I can visualize who I'm talking to. Also, if there is more than one person with different duties, it helps me direct my questions to the right person.

Originally Posted by JMS

Okay. I started a website for my business. My wife did almost all of the work. she followed the templates from a site called tripod. Take a look! I put the link in my sig line, but keep in mind that it is a work in progress.
The advice I need is how do I get the site noticed in the various search engines? Tripod offers links to forms that you can submit but they all seem to say"If we deem you worthy we will deign to include your website in our search"


How do I bring my website to the fore without costing an arm and a leg in bribes?

Thanks in advance

Mark, if you're talking about search engines like Google, they will find you. There are submissions, yes, but Google's spiders are very efficient. They've found my blog and I've never done anything like those submissions.

Mark

I read somewhere (wish I could give you the reference, but don't have it) that 60% of people using Google go no further than the first result, 20% go no further than the second, and 10% go as far as the third result. Thereafter, clicks are minimal. I.e. if you ain't in the top three results of a search, then you're very disadvantaged, in terms of internet traffic to your site.

Where I work we have a couple hundred sites. We have a best practice approach to SEO (Search Engine Optimisation). Some tips include things like url-naming: rather than creating some random url which has meaning only to the organisation (e.g. a product page whose url is based on the product number held in that organisation's own database), try creating a url using a pertinent set of words that describe the content on that page.

An example being, say, a page that sells the Sharp Practice book. Rather than calling it www.marksbooks.com/isbn=9781123456x, call it www.marksbooks.com/sharp-practice-anders-larsen. This and other tips will ensure that Google's bots will rank your site higher than others not using such SEO practices.

I will try to get a copy of our SEO best practices for you and will PM you. In the meantime, it won't hurt for you to Google "Search Engine Optimisation techniques" or something similar. Google don't make public their algorithms for ranking sites, but through a lot of experimentation others have managed to work out many of the techniques that are used.

Cheers
M.

EDIT: I should also warn you that there are certain SEO practices that are against the spirit of the internet and Google will instantly remove any domain found to be using such frowned-upon and dubious practices. If that happens, your site might as well not exist as it gets omitted from the Google Index entirely. An example is setting up spoof sites which have multiple links to your own site -- the more references and linkages to your site that exist on the web, the higher the ranking of your site. Of course, making up a whole bunch of sites to fool the Google bots is kind of cheating as far as Google is concerned, and they'll exclude your site from their index as a result.

Mark do you know if links in post signatures on fora do count for Google?
It seems to me as once they did but now they do not anymore.

Sorry, no idea. We let our web developers do all the magic -- SEO definitely feels like a moving target rather than something you 'get' and then leave static.

Originally Posted by JMS

How do I bring my website to the fore without costing an arm and a leg in bribes?

Thanks in advance

not a bad site, a little bland, but i'm biased because i used to be a professional graphic designer. as for getting noticed, the google webcrawlers will pick you up soon enough (usually less than 2 weeks after the site is published) but moving yourself up the pagerank chain is tricky.

as you can see, Google bomb - Wikipedia, the free encyclopedia the best way to get noticed and ranked on google is to get a lot of other sites to link to yours.

Wow Mark you have alot of competition! Have you been ego surfing? Put "bakery equipment repair san diego" or "bakery equipment repair pomona ca" of the same with "deli equipment repair..." every now and then. Eventually you will see JMS appear on the page. You can drive it up in the order by seeing that a search is completed with your link. The more searches that end with folks clicking your link, the more popular your business will be to the search engine. If you put in the nmae of your business, you will not even be recognized at all for a while. Try it now. Go to Google and plug in "JMS equipment repair" and watch what comes up. It is frustrating. Eventually you'll be there. It's funny too. The first time you do the ego surf and your website come up you feel like Navin R. Johnson did when his name appeared in the phone book.

If you plug Evil Mr. Toes into Google, the top five or ten listings have to do with my silly website. Of course I don't think there's much competition in the Evil Mr. Toes department but I have been doing it for a long time. I also test by putting my name in or other things that have to do with my site.

As chimensch suggested I am thinking of putting a picture of me with my children all holding some sort of hand tool. My children are 4,5, and 7. I think it would be cute, and draw the kind of customers that would be nice to do work for. My wife on the other hand thinks it would look unprofessional. What do you guys think?

I think a touch of whimsy would do the website some good and give a more approachable and trusting touch