My history of psych prof was amused by those who would chastise us for "anthropomorphizing" animals. Perhaps the very same behaviorists who were, at the same time, denying human like qualities in humans -- something my prof called "ratomorphism: the attribution of rat-like qualities to humans."

Even still, you sometimes see behaviorist types making quotation signs in the air with their fingers, when naming psychological/emotional attributes that are not directly observable in overt behavior.