True. I have definitely thought about it a few times. Right now I am still trying to figure out what flavors I really like and which ones I don't like. Last week I had some skull and crossbones by Vigilante. I told the lady at the shop I wanted to get something whacky flavored. She said it was a bourbon flavor and it is not. Its of a sweet rum and vanilla flavor. Its good, like really really good, but not whiskey or bourbon which is a very elusive flavor apparently when it comes to high quality juice.