What is nice about Plastic Logic is the native support for DOC, PDF, XLS, and other word processing software.

I think it will be as expensive as the Kindle DX, which for what it does is not prohibitive. Just expensive, considering that since it will be marketed toward business people that it will probably have a 100 or 200 gig flash or micro drive. What is the largest Apple IPhone? Same flash technology could be used.