I expect the reasons for the 'new' interest in SR's will be as many and as diverse as the number of users. There will no doubt be the older chaps who like to reminisce, the younger set that want to attain a particular image of their choice, and the Eco-minded type that views disposables as anathema. While I'm not an Eco-warrior I do subscribe somewhat to the latter category (I'm certainly no Daniel Craig). I have been impressed most by the approach taken by PRC, I think their branding and use of social media is absolutely spot on, and I for one will be watching how they progress with interest.