Thread: New razor--for free!

My experience on 'New and Improved' means "time to screw it up"..............

Happy eighteenth birthday!

I think the free razor on your birthday is something Gillette has done for a long time. It makes sense, the expense of one razor is made up for with a customer who will buy their blades for a lifetime.

Originally Posted by Leatherstockiings

Happy eighteenth birthday!

I think the free razor on your birthday is something Gillette has done for a long time. It makes sense, the expense of one razor is made up for with a customer who will buy their blades for a lifetime.

Yes, they make their money with the blades. That is part of why I switched to safety and straights years ago. Tired of paying 4 bucks or more per blade that didn't work well or last.

Well, happy birthday anyway!

I suppose a similar marketing strategy for straight razors would not work quite as well...

Originally Posted by Utopian

Well, happy birthday anyway!

I suppose a similar marketing strategy for straight razors would not work quite as well...

Yes it would because if all the makers got together they would put something into the steel so after a few years (very few years) it would either not hold an edge anymore or just start to corrode.

Gillette has to come out with new and improved to get the suckers to throw away the old and buy new.

I remember receiving a Mach 3 from Gillette around my eighteenth birthday. I did use their carts for many years before I discovered proper shaving. I imagine this is a very profitable sales technique.

Used the track 2 when it came out and liked it, Used the "band Razors" and loved them. The the refills got crappy and the "new and improved" became the way to go. Back to the E-2 Schick. Then straights a few years back. Now shaky with age...E-2 Schick is back in the rotation. Good blades from reputable suppliers make it a winner on mornings when the hands don't do the straights so well. Gillettes' some times too.
~Richard