Thread: Converting disposable shavers to straight

Originally Posted by joesixpack

The whole issue of "quality and permanence" vs. "disposability and low cost" actually reflects a much greater question

That's really not the issue here, since the disposable costs a lot more in a very short time. And it is permanent, a permanent drain.

Originally Posted by Joe Lerch

That's really not the issue here, since the disposable costs a lot more in a very short time. And it is permanent, a permanent drain.

My thoughts exactly. This is why I think we can get people to switch over with an investment of only $100 and that initial investment should last them quite some time. All they need after that would be occasional strop paste and the replacement shaving soap or cream. Depending on the kind of beard a guy has, he can easily spend $100 or more a year buying replacement heads for his disposable.

Originally Posted by mgraepel

My thoughts exactly. This is why I think we can get people to switch over with an investment of only $100 and that initial investment should last them quite some time. All they need after that would be occasional strop paste and the replacement shaving soap or cream. Depending on the kind of beard a guy has, he can easily spend $100 or more a year buying replacement heads for his disposable.

Oh, I agree it's more expensive in the long run ( and it doesn't even take that long), my point is that buying something that'll last has a higher up-front cost. Convincing the typical consumer of this is the goal of your CL ad (which, by the way, I havn't been able to find)

Originally Posted by mgraepel

Tired of buying the latest and greatest shaving product only to have it outdated in a month or two?

Sick of literally throwing your money in the ...

How about;
Straight razor shavers know they can get the best shave possible for a fraction of the cost of disposables, and actually enjoy shaving. What are you missing?

X

Originally Posted by xman

How about;
Straight razor shavers know they can get the best shave possible for a fraction of the cost of disposables, and actually enjoy shaving. What are you missing?

X

Duly edited. I haven't posted the ad anywhere yet, I want to make sure we've smoothed out all of the rough edges first.

Originally Posted by mgraepel

... I want to make sure we've smoothed out all of the rough edges first.

Sounds like honing time...

Originally Posted by xman

How about;
Straight razor shavers know they can get the best shave possible for a fraction of the cost of disposables, and actually enjoy shaving. What are you missing?

X

I like this as an openning line! You need to show them something that intrigues them. The straight razor mention sparks something in men, somtimes positive, sometimes negative, but it gets their attention either way.

If it sounds like an advertisement they (and I ) stop reading and will never get to the straight razor part. If the post starts with the "save money" line it looks like an advert and people will move on.

I would like to even see a post on CL simply directing guy to a Straight Razor Message Board like ours. It would catch peoples eye and from there we got them!

Tony

Originally Posted by Tony Miller

I like this as an openning line! You need to show them something that intrigues them. The straight razor mention sparks something in men, somtimes positive, sometimes negative, but it gets their attention either way.

If it sounds like an advertisement they (and I ) stop reading and will never get to the straight razor part. If the post starts with the "save money" line it looks like an advert and people will move on.

I would like to even see a post on CL simply directing guy to a Straight Razor Message Board like ours. It would catch peoples eye and from there we got them!

Tony

Along those lines something that might real in a reader is a phrase like "Is it great to be straight?" THe double meaning grabs your attention.

We could even use that as the subject line. People would click on it perhaps even in a reactionary manner, then get pulled in regardless. I've edited the post again to reflect the suggested change. How does it look now?

Just a quick note on this.

I would drop all mention of saving money. I would focus instead on the
quality of shaves, the pleasure of the ritual, the history, the connection with your ancestors and the TOYS!

It is great to be STR8!

Everyday I am STR8, just like my great-grandfather, grandfather and father, now I also am STR8 razor man. Every morning I pick up the sharpest edge man has ever used, whip up a bountiiful, warm lather, brush the hot lather on my whiskers witth a soft badger brush. Then the cold, ultra sharp steel is stropped until the perfect edge is at hand. Then, gently, and with skill, the whiskers are removed. Smoothly, without hesitation or pull, they disappear.


You get the idea,