Quote Originally Posted by mgraepel
My thoughts exactly. This is why I think we can get people to switch over with an investment of only $100 and that initial investment should last them quite some time. All they need after that would be occasional strop paste and the replacement shaving soap or cream. Depending on the kind of beard a guy has, he can easily spend $100 or more a year buying replacement heads for his disposable.
Oh, I agree it's more expensive in the long run ( and it doesn't even take that long), my point is that buying something that'll last has a higher up-front cost. Convincing the typical consumer of this is the goal of your CL ad (which, by the way, I havn't been able to find)