In the June 2006 Playboy, In their "Potpourri" section at the back of the magazine is the following.

"BARBERSHOP SEPTET

The safety razor was a bona fide men's grooming Innovation, as was the double blade cartridge. But now we're up to, what, five blades, maybe it's time to get back to fundamentals. Nashville Knifeshop's seven-piece straight razor set($400, nashvilleknifeshop.com) has a Dovo razor, strop and dressing; a Muhle-pinsel badger-hair shaving brush, chrome-plated stand and porcelain shaving mug; and a norton sharpeningstone. It may be just the thing to halt the blade-proliferation madness"

The world is taking notice!