The best answer is the one that works best for you.

Most recently, I have used cold water splash (3-5 times), followed by the alum block which I rub on and allow to dry as I tidy up, then I use another couple splashes to wash off the alum and then pat dry and put on whatever balm or aftershave suits me. Lately, I have been using Nivea products.

Previously I used cold splashes, then witch hazel, then balm.

I figure the balm feeds the skin...so it always goes on last to help restore my precious beauty If I want to smell good, I use cologne on my chest.