I have to say that I like that my aftershave isn't strong and is gone shortly afterwards. Now when I say gone I mean that unless you come very close or give me a hug you won't smell it but it's still there. I have come home from work and my wife has commented on my aftershave after a hug. IMO that's the way it should be. Now on a special occasion like a date with the wife I will dress up and wear a cologne along with my dress leather jacket. When I do it is special and my wife takes notice but even then it's one spray on neck and for a weaker cologne maybe one more on the wrist but normally just the one on neck. Guys that reek of cologne make me wonder why they just wouldn't take a shower instead?