I was in a big chain store today buying some products and was in the men's hygiene section for bit. I overheard some people looking for something, but were confused to what it was that grandpa wanted. I finally heard Brut come up. I decide to give them a hand, explained that it was an aftershave, cologne and deodorant. It was a mother and her kid, the kid still remained perplexed while the mother finally understood. She explained to her kid, 'oh it is just something old men use.' I guess if it does not come in a pressurized can, bold graphics and named after a sharp tool he would not get it. Hmm, I cannot judge though, a few years ago I would never had touched Pinuad, Old Spice (well, the classic scent), Aqua Velva and Brut. Hmm, I guess I am just an old man now.