Thread: The "NEW" Wade & Butcher

I didn't start this thread to bash them, I just wondered what happened to them.

Dave Huffman.

There's always next year!

This is all there site says and it’s said the same thing for like two years so I’m sure it’s not going to happen

The state on South Africa at present and where it's heading they will be lucky if they can make it out alive never mind make a new Wade & Butcher.

I guess we're stuck with our old Wade and Butchers, then.

I hope they get back on track.

I support anyone who has anything to do with straight razors

Originally Posted by Jnatcat

This is all there site says and it’s said the same thing for like two years so I’m sure it’s not going to happen

I put my name and email address in that page for info and never got a confirmation or anything. it would be a shame not to see this come to fruition. I was so excited to see them reappear. I hope they pull it out and make it happen with the level of quality that we're all used to out of Wade and Butcher.

Originally Posted by PaulFLUS

it would be a shame not to see this come to fruition.

For some yes, for others not really. I, for one, couldn't care less.

There are many outstanding artisan razor makers that produce high quality products and deliver. I understand marketing, but I also like humble people that let their PRODUCTS do the talking, not their mouths.

The way they are overhyping their own product (by using the benefit and name of a big historical razor maker with whom they have no affiliation to my knowledge) and treating it as a highly exclusive product at an exuberant price without backing any of it up by deeds, turns me off of their company for anything they might ever produce.

They did everything backwards in my book.

Originally Posted by TristanLudlow

For some yes, for others not really. I, for one, couldn't care less.

There are many outstanding artisan razor makers that produce high quality products and deliver. I understand marketing, but I also like humble people that let their PRODUCTS do the talking, not their mouths.

The way they are overhyping their own product (by using the benefit and name of a big historical razor maker with whom they have no affiliation to my knowledge) and treating it as a highly exclusive product at an exuberant price without backing any of it up by deeds, turns me off of their company for anything they might ever produce.

They did everything backwards in my book.

Please don't misunderstand. I am not trying to be adversarial but it seems like this has turned into a bash-fest. Wade & Butcher was iconic for good reason. I have 4 of them. My Special is my most prized razor. I too would hate to see things turn out any way except as a worthy continuance of the heritage they left. The fact is, whether we like it or not they have begun the process. It seems like a lot of what I am reading is pre-conceived negativity. Why judge them before they have released a single blade? Perhaps they are reading this and saying, "Man! We had better get this right!" Perhaps that is why they haven't launched yet. They obviously respect the name in the way that we do or else they wouldn't have chosen it. perhaps I see the world through rose-colored glasses but I'm just more optimistic than that. I say we give them a chance to do something right and not judge them before they've made a single razor. I don't claim to know everything there is to know about this but I have not seen anything yet that makes me prejudge them as a company before I see a product. I for one am going to "stay calm and carry on" until I see reason to do otherwise.
And by the way, I do agree with you that actions speak louder than words but the words are out there. It would be a shame if the actions don't match.

I might have come off a bit strong.

the brand should be looked at like a new company rather than a "reboot" of the old. Nothing about the steel is the same, it's being made outside of the UK, and the proprietor has no ties that I am aware of to W&B. I don't see it as stealing the welfare of an old brand but a commitment to continue such quality and honor the quality of old.

Can't recall which member mentioned this, but I don't fully agree with the last sentence, I think that's what's rubbing me the wrong way about this whole thing. Take away the "W&B" branding and it's a totally different story imo.

Also, there were some things I read that the owner of the 'new' company said and some answers he gave that has put a negative spin on the whole "W&B reboot" for me, but that's a purely subjective perception, others might agree or disagree.