War? Not with me. I've been known to "wax lyrical" in the manner of the old Victorian/Edwardian era hawkers, though only for entertainment value. I'm far too cynical to take anything that comes out of a marketing department, from any era, with anything but a barrel of salt. I've also learned that wherever the old timers found something worked but put the reasoning down to mysticism, there was always a scientific explanation just waiting to be found by those who care to look rather than write things off out of hand. Just because they didn't know WHY something worked for them doesn't mean it won't work for us.