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That's what we refer to as "cushion", and is typically a trait of good quality soaps and creams. Definitely an advantage to spending a bit more and buying the good stuff :)

Hmmm... looking at some of the responses perhaps we should define what "inexpensive" means? :shrug:

For example, some consider Tabac cheap, others think it's moderately priced....

I was going to say Proraso, but the last time I checked it really wasn't that cheap when compared to Williams, Arko, VDH, etc. Still, it's good stuff and definitely cheaper than Domenico Caraceni lol