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I always just omit the www. The way DNS works, you very rarely need it.
Acronyms are neutral in my book, but it's always fun to try and pronounce the ones without any vowels as words :)

I'm all for jargon and acronyms (makes me sound smart :D), but, I think we better start building a glossary.

First time I saw the acronym I only saw the FFT part and thought "Fast Fourier...