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My mother -- born in the midst of WWI and come-of-age during the Great Depression -- used to say "She's cheap, I'm thrifty!" (and meant it)

Guy: It's Jake... from State-Farm.
Wife: What are you lathering with, "Jake from State-Farm".
Jake: Uhhh... bits and pieces of old shaving soaps, with a dab of shave cream.
Wife: That sounds...