Search:

Although, if you look at the Wikipedia entry, Nike the sportswear company is correctly pronounced [naɪkiː], as opposed to Nike the Greek goddess, pronounced [nǐːkɛː].

So popular but apparently...

A phonetic rendering of the popular but incorrect pronunciation of Nike?

I also read it as 'four seven eleven'...thought it could be 'forty-seven eleven'. Surely not the others though.