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If you aren't a fan of the smell then try using it in UberLather. IMHO Williams is a great soap. I use it almost exclusively in Uber. sometimes I even load a little Willams, then some VDH or other...

I have used it for years, even before starting to straight shave and in my opinion it is a very good soap. Like Wintchase said, adding a bit of glycerin makes it all the better. I have enjoyed trying...