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I've not been to an AoS store either (don't think there are any around here), but their prices are easy to compare on a site selling similar (rival) products.

Is it just me or do others think...

A few months ago and I wouldn't have agreed with you, but now I am also of this belief. AoS are definitely overpriced. If you look hard enough you will find similar products (read 'better') for less...