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In my mind, yes it is cost effective. Besides, half the fun of shaving now is trying different products.

What I do is take a cup and fill it with hot water, let the brush soak while I shower. ...

There are two types of soaps: hard (such as Williams) and soft (like ClassicShaving).

I use the same method with soap myself. Soft soaps don't tolerate this very well. Mine lasted about a month...