Quote Originally Posted by marciaga
When you buy a tub of shave cream, in your view, is it cost effective compared to soap cakes (I have in mind those which cost 4-5 dollars/ cake, e.g. classicshaving, or col. conk). And I guess, another question (if you don't mind): what are the directions for using shave cream from a tub?
In my mind, yes it is cost effective. Besides, half the fun of shaving now is trying different products.

What I do is take a cup and fill it with hot water, let the brush soak while I shower. Turn the brush upside down and set it on the edge of the sink to drain, open the tub of cream, then make about 5 trips around the cream. Then proceed to build the lather on your face, not in the mug. This method will often make enough lather for two passes. You might have to add a little water to the brush before the second lather, as it might dry out a little. A little goes a long way with this stuff, at least with the Vulfix I got at ClassicShaving.