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That's easy. Soap. It will last longer for the money. You're paying more money, cents-per-shave, for something that is more hydrated and slightly different formulation for texture/consistency. As...

I personally like both, if it's good it's good. I use soaps most of the time, because in the house I have the space and don't mind loading the brush. However...

The utilitarian value of a cream is...