Quote Originally Posted by carlmaloschneider View Post
Hmmm. Is that in those old fashioned style ceramic bottles?
Carl,

The bottle is actually the current run of plastic that they're doing. Old Spice has a great track record of knowing it's place in the market and they are starting to capitalize on the classicism people associate with them. I haven't personally seen any of the old ceramic style bottles (my dad was a Brut guy when I was a kid), but I would imagine that the bottle is meant to evoke past iterations of their product.