Lately i have been pondering, and putting into effect a new idea: I have been applying the lather in the same direction as my shave pass, i.e.- going WTG, I also go WTG with the brush when lathering. Going ATG, I do likewise.
My theory is that you want the lather to lube right up to the base of the hair shaft, to provide the ultimate in shave ease and comfort.
In practice, I haven't noticed much, if any difference, but figured I'd throw it up there for the sake of possible discussion anyhow...:confused: