Thread: The Benefits of Straights: Gillette Concedes

All I gathered from that ad, was, that if you want to look like a gay man, use Gillette.


Mick

This has to be ripe for a parody somewhere. maybe a razor that can trim the shrubs in front of the house, or one that has a combination wrench in the end so that you can use it to change oil. Maybe one that has an MP3 player in it that you can click into your car stereo to play your favorite songs.

These razors get dumber each time they come out with a new one.

I think it's fair to make an inference about their perspective of straight razors. I find it interesting that all three models had facial hair or some sort.

Originally Posted by justalex

I think this might backfire on them.

If they are saying we've taken the best bits from these shaving instruments, I'm thinking non straight razor shavers will think; why not just use a straight if even gilette use these as inspiration? surely the source of the idea is in most cases superior to the creation derived from it.

I see where your coming from.


regards Alex

Im thinking none straight users will never even notice the razor in the commercial. most people dont pay attention to razors because to them there just a tool that gets thrown away when done. now for use we notice the small details because were just special that way.

I just had to point out the fact that every year at least one if not all of the disposable razor companies comes out with a new and improved version. 6 blades instead of last years 5, a lubricating strip , A vibrating handel ...next it will have a toothbrush attached and panda teeth for touching up your side burns and it will squirt aftershave after each use.
Straight Razors however have remained pretty much the same through out their history, Straight and to the point (pun intended). Blade & scales . No nonsense geting the job done and looking good doing it .

Originally Posted by AFDavis11

I find it interesting that all three models had facial hair or some sort.

This model of razor is meant for styling facial hair. They did ProGlide, then ProGlide Power, and now ProGlide Styler. Probably a response to Schick's Hydro 5 Power Select that created some buzz being displayed at CES.

I am so glad I ditched the cartridges before all these variable-speed, sonic, lighted, vibrating cartridges came to market.

Originally Posted by CaliforniaCajun

I grew up in a culture where it was customary to shave every day

That culture still exists where I live. Unless you are a slob or a male mannequin.

Originally Posted by welshwizard

That culture still exists where I live. Unless you are a slob or a male mannequin.

Yeah, the female mannequins still shave daily.

Could a commercial like this from AT&T be far behind?

Meh, I think some are peering a little too deeply into this rather shallow advert.

It's the season to market something for dad to families that don't know what to buy for him.

Everyone had facial hair, because facial hair is in...but you still need our product to manage it.

The straight razor was in there as a nearly lost element from the original concept (that almost entirely ended up on the editing room floor). Straights are trendy, so leave it there even if it's only for the blink of an eye. It looks old and makes it seem like we have been in the game forever.

The original concept that it is great for edging perhaps? They probably would have attracted more attention with an expensive car and some swooning ladies...but that is getting tired in razor adverts...plus this is not meant to appeal to middle-aged dad, but rather to his wife and or kids.

Oh wait, they put the ladies in at the end...perhaps junior will buy one for dad...and one for himself