Thread: The Benefits of Straights: Gillette Concedes

Originally Posted by thebigspendur

Hmm, I just saw a quick glimpse of a straight. It could mean many things. Nothing was said about it.

I think the razor has a single edge on the back for sideburn and moustache edges.

Wow, I really didn't think this would get such push back.

In my mind, when I saw this commercial, they were communicating that they'd come out with a new dyna-whoppin-mojo-nuclear-powered-super-duper-awesome-sauce shaving machine. BUT, in doing so they also conceded that, at least for "accurate edging" nothing they've made so far does a better job than a straight. Otherwise, why show a straight at all? Why not a single blade disposable, or a DE? They show other products Gillette has made in the past and warp them into this new machine claiming to have taken the best of the best to make this new product. That means that they're conceding that the straight razor is the best of the best, at least in some aspect of shaving.

If you don't like it, that's fine. I just thought it was interesting that they'd even deign to show a straight, let alone imply it was the best at something, and I thought others might be interested in seeing it.

Peace,
Jim

I think this might backfire on them.

If they are saying we've taken the best bits from these shaving instruments, I'm thinking non straight razor shavers will think; why not just use a straight if even gilette use these as inspiration? surely the source of the idea is in most cases superior to the creation derived from it.

I see where your coming from.

regards Alex

I think they're just trying to ride the mojo coattails of straight razors. 'Cause after all, what's manlier than that? That little blue thingy with all those blade guards on it? Naaah. Plus, Adrian Brody looks like such a stoner I wouldn't risk using the same gear as him!

All I gathered from that ad, was, that if you want to look like a gay man, use Gillette.


Mick

This has to be ripe for a parody somewhere. maybe a razor that can trim the shrubs in front of the house, or one that has a combination wrench in the end so that you can use it to change oil. Maybe one that has an MP3 player in it that you can click into your car stereo to play your favorite songs.

These razors get dumber each time they come out with a new one.

I think it's fair to make an inference about their perspective of straight razors. I find it interesting that all three models had facial hair or some sort.

Originally Posted by justalex

I think this might backfire on them.

If they are saying we've taken the best bits from these shaving instruments, I'm thinking non straight razor shavers will think; why not just use a straight if even gilette use these as inspiration? surely the source of the idea is in most cases superior to the creation derived from it.

I see where your coming from.


regards Alex

Im thinking none straight users will never even notice the razor in the commercial. most people dont pay attention to razors because to them there just a tool that gets thrown away when done. now for use we notice the small details because were just special that way.

I just had to point out the fact that every year at least one if not all of the disposable razor companies comes out with a new and improved version. 6 blades instead of last years 5, a lubricating strip , A vibrating handel ...next it will have a toothbrush attached and panda teeth for touching up your side burns and it will squirt aftershave after each use.
Straight Razors however have remained pretty much the same through out their history, Straight and to the point (pun intended). Blade & scales . No nonsense geting the job done and looking good doing it .