I know that I have read about it here on the forums, but I just got done shaving with the Proraso pre-shave cream, and boy was it an intense feeling - reading so many people talk about its intensity, I thought I would be prepared, but no way! I am fond of the Proraso green shaving cream, and that has a little kick to it b/c of the menthol. I thought it would be a similar feeling - boy was I wrong - the shaving cream is no where near as close to the cooling effect of the preshave cream. Don't get me wrong, I thought the intense cooling of the preshave cream was really nice, but I could see how not everyone would like it. I thought it helped out a lot with my shave, and I will definitely continue to use it on a regular basis.