I didn't like it as a shave cream per se, I have found it to be a very useful pre-shave cream. I am a cold water shaver, so I wet my face with cold water and apply, with my fingers, a small amount of Cremo, rubbing it in to the beard. Then I apply my choice of the day over it. The result is an extra cushiony shaving foundation. I also found Kiss My Face to work well also.