Jimmy, on a finely made brush I could see someone pressing too hard, then wanting their money back for a "broken" brush. That may be why it is recommended to just use painting strokes. Who knows though I'm no expert and don't claim to be I am bowl lathering I tried face lathering and didn't really appreciate it with my scratchy sub-par brush. I'm waiting until Christmas, my loving girlfriend got me a new brush and I can't wait. The guy in the video just spends a lot more time making the lather then I have been. On a side note I tried my brother's Kiehls brand shaving cream, its a so called brushless shaving cream and it sucked compared to my TOBS or my Smoulder. I don't think I would ever try that again loll so I will need to work on my lather because I don't like aerosol shaving cream either. ( I would have replied with a quote but for some reason my buttons are all over the screen -.-)