I don't know if it's a rumor or it's true but Williams Mug will be out of the market. For me if it's true it's sad, not just cause the soap was a icon but to my personal use it was a good shaving soap. William's never let me down it was a bit tricky to lather but as soon you know how to use it it was a good shaving soap and of course at the price point it was for me hard to beat. I know and respect that lots of wet shavers didn't like William's but like i said it's only my personal opinion. I do have about 36 pucks in stock and i planed to buy some until there be none on the shelf in my local stores. R.I.P. Williams if the rumor is truth.