For me, this is my number one shaving soap. I have tried many many soaps and there are good ones and then there are great ones and then there is MWF! Mitchell's is the ONLY one that leaves my face protected, moisutized, and promotes healing. It is amazing! It only takes me 4-5 swirls and I have enough lather for a 3 pass shave and I rarely need that many passes. It lasts forever! A very hard puck that has lasted me well over a year and still going strong. I use it maybe 4 days out of the week. I also have some Shannon and mikes soaps which have lanolin and I believe are equally as good BUT being much softer and for around the same price as a refil puck of MWF they don't last near as long and are therefore not anywhere near the value. I also love the soft fragrance of Mitchell's.

Many other soaps and creams are just as good BUT IME don't have the post shave effect of MWF. It is as if it heals my face and for a super hard puck that lasts forever and is easy IMO to get thick clouds of lather there is no match.