The Wholly Kow does take some time ...to make a bowl of suds. It's not a meringue..peaky..stiff type of lather....but does check off all the boxes ..it's slick ..and leaves the face feeling good. I have the Merchant of Tobacco...not thrilled with the nose....got my son the Man from Mayfair,which smells great !..I will get more...when I run out.