Regardless of brand, aren’t those who create something and get paid for it through their mark ups entitle to a profit? Otherwise I see us making our own soaps. I build things for a living and sell my labor, experience, and talent to a consumer. Does that mean I don’t deserve to be paid, because I can essentially produce it for free? I fail to follow your logic or motivation for starting this thread given the direction you’ve taken it. It brings nothing to the table.