The more I play with Williams the more it is obvious how good a shaving soap it is.

I have a puck of triple milled French shave soap an as always MWF that may be better but bang for the buck
Williams is a winner. The single best insight is that whiskers are the fastest way to get a new puck of shave soap started. A factory fresh puck is quite hard and takes a bit of moisture to be badger brush friendly.