Just got a big pot of this from TK Maxx here in Swansea. They also had Vulfix pure badger (dark hair, IE cheaper badger hair) for £9.99, and the better lighter tipped (not silvertip just good hair) for £15.
The cream was £6.99 reduced from about £15, cheaper direct though.
It smells gorgeous, just like zesty limes, lathers up very well and once I got the water ratio correct provided one of my best shaves so far. I have asked for the other "flavours" for fathers day
My only complaint is £15 a tub full price, is expensive, but about £10 direct.
Anyway, it is good.
M