I got something called UHD at Wallmart. It comes in a green box. It contains aloe and Shea butter. It is a mile better than the old williams. I like it and it has a nice mild smell. Makes a good lather and seems to lubricate well. It is cheap at less than two dollars.
When you put the lather on it is better if you have a brush and can go against the grain of the wiskers to make them stand up and absorb the moisture. I make circles with mine pushing up against the grain. Mack