Today I bought the Proraso Brush from Target. I wanted to get a better brush than the one I had from a local drugstore. Not only is the Proraso brush larger than a typical drugstore brush but it seems softer. I think the $12.99 was well worth the money. I currently can not afford to spend the kind of money a badger brush would require but I wanted to upgrade slightly. I think this brush wiil do just fine for the time being. I sure could do without that new boar smell though.