I use the cream by CO Bigelow. Great stuff. My method is a dollop in the hand, palm lather to get it started. Apply the palm product to face manually then add water to the brush and then face lather. The lather just explodes from there. Although that's the cream and not the soap you're speaking of. I haven't tried the soap yet. But as Ryan82 said, gotta add enough water. Good Luck.