Quote Originally Posted by Galopede View Post
What's a tobacco tag?

Gareth
Wow, I know an answer! Tobacco tags are the covers, plugs, or sometimes cards in old time tobacco tins. Mostly chewing tobacco but some pipe and rolling tobacco as well. The old ad that is being referenced is showing a reward system just like sending off cereal box tops, or more directly related the "Marlboro miles" in modern Marlboro packs. The most interesting thing about these tags and why they are collectables now is the old time companies were creative with their artwork and some of them are quite unique. Here's some examples..
http://www.the-forum.com/ephemera/papertag.htm