Holy cats you fellers are using a lot of words to make simple points...

I'm with Gugi. The seller can choose to charge as much or as little as they want. I can choose to pay or not pay. If you were to graph a demand curve you'll find that some people are perfectly willing to pay an inflated price, but not many.

As a seller you can choose to list high and possibly wait a long time to come across the right buyer, or you can price your item closer to the equilibrium of the market and sell your item relatively quickly.

The choices that everyone has are what make the FREE market so wonderful.