What I do to create lather with soap is to soak my brush in a sink of warm water while I shower. Once I exist the shower, I dip the soap--container and all--in the sink, drain it, give my brush one vigorous shake to remove the excess water and then proceed to swirl the brush around in the soap for about 15-30 seconds. Once that step is completed I place the brush in my shaving scuttle and continue to swirl the brush and add few drops of water, if necessary, to develop a decent shaving soap lather.