I just bought on for £35, they are sold out online but you can but instores. Use the website to find nearest store that has in stock. Sellers on EBay selling for £60 and people are buying WTF? I was told by the cashier they were not being discountiued and they used to cost £60 before being reduced though she did not sound sure.

This is my 2nd ever brush, the first being a vulfix 404 mixed boar/badger. First time touching the tips, I was amazed by the softness, that was enough to convince me to purchase. I feel the knot feels very light and you can pass your finger through very very easily, some may feel too light. I found myslef reaching for the brush just to feel the tips on my fingers and cheeks. I've made a lather to test it, it lathered a lot faster than the vulfix and appeared thicker, I did a quick face lather and it felt great. I'll have to try it properly before recommending it 100% but I'm loving it at the moment. IMO some may find it too soft and light, those with thick beards who like scritch may not like it.
Before purchasing, I was not expecting much TBH, I liked my fulfix a lot and was just curious to all the hype and £35 seemed quite resonable. I was initially going to buy a thater or savile row but then I thought I'd give this a try since I could pick up at the store instead of waiting weeks for shipping. Very impressed, I may buy a few more. Not sure how long they will last so may need a back up, they would be very handy for a gift.