I use VDH soap and brush. I like them both. Tried Williams and it went awry. I think the lather went on DRY! The VDH is good for the money, brush and soap. I have never used anything else though. The local drug store has it so I will buy it. It is what I started with 3 years ago and I am loyal. My brush is a bit stiff, but I like it to be that way, so I can really scrub the lathe into my whiskers.