I suppose that commercial did not help Gillette sales any judging by the huge negative out cry against it. There are a lot of other factors involved in P&G taking the 8 billion dollar write down on their Gillette part of the business. Those factors pre date the commercials appearance by many years so it is hard to say just how much of the write down was directly caused by the commercial.

https://www.msn.com/en-ca/finance/to...own/ar-AAF4piU

Personally, there is more than a grain of truth in that commercial that some men behave in a way that is no longer acceptable. Now, I don't need Gillette to tell me something I already know but I can't quite work up the outrage that some do over the commercial.

Bob